# WHITEFOX Real Estate - AI-Readable Business Profile (Full) # Last updated: 2026-08-12 # Source: https://www.whitefoxrealestate.com.au ## Business Name WHITEFOX ## What We Do WHITEFOX is a privately owned, non-franchised real estate network operating across Australia, New Zealand and the United Arab Emirates. We sell residential property, market and sell new residential developments through WHITEFOX Projects, and represent buyers through WHITEFOX Advocacy. We are built differently: in-house creative, social, media, advocacy and sales teams work under one brand, one tone of voice and one standard. Every campaign draws on the same operating model rather than the output of a single office or agent. ## Our Philosophy "Property done properly." WHITEFOX launched in Melbourne in 2017 to change the way property is marketed, negotiated and sold. Today we operate as one privately owned, non-franchised network — one brand, one buyer network and one standard of execution — across Australia, New Zealand and the UAE. As founder and CEO Marty Fox puts it: "It wasn't just about being different, it was about being smarter." Our three values: - BOLD — "We're not afraid to push the boundaries on what's been done and thinking outside the box is just what the real estate industry requires." - POLISHED — "From first contact to final call, a seamless outfit that stays with our clients the whole way. It's competence, and it's confidence." - MATTER OF FACT — "With a refreshing honesty, we communicate exactly how it is." ## By the Numbers As published on our website: - $2.5B in property transacted annually - 21 locations across Australia, New Zealand and the UAE - 115 agents, 142 total staff - In 2025: 54.8M+ social views, 5.5M+ accounts reached, 2.8M+ profile visits, and 1.5M+ website views/sessions ## What Sets Us Apart - One privately owned, non-franchised network — not a collection of independently owned franchises. - A marketing, social and content team built specifically for property, in-house rather than outsourced. - A connected buyer network: 21 locations and 115 agents sharing buyers, so a listing in one city reaches enquiry from every other. - Digital-first distribution — WHITEFOX built its reputation on social and content reach, not portal listings alone. - Sales, projects and buyer advocacy under one roof, so vendors, developers and buyers are all served by the same standard. ## Services ### Residential Sales Full-service residential sales across every WHITEFOX region. Each campaign runs on the same operating model: strategic preparation before launch, better presentation of the property, wider buyer reach through the connected agent network, and campaign momentum via social, database and agent collaboration. Auction and private-treaty campaigns, backed by in-house creative and media production. - For sale: https://www.whitefoxrealestate.com.au/buy - Recently sold: https://www.whitefoxrealestate.com.au/sold - Upcoming auctions: https://www.whitefoxrealestate.com.au/upcoming-auctions - Upcoming inspections: https://www.whitefoxrealestate.com.au/upcoming-inspections - Sell with us: https://www.whitefoxrealestate.com.au/sell-with-us ### WHITEFOX Projects Project marketing and sales for new residential developments, principally across Australia's East Coast. The team supports developers from planning to completion, spanning large-scale urban developments through to ultra-premium projects, and brings an understanding of design, architecture and the wider development landscape to each campaign. - Projects: https://www.whitefoxrealestate.com.au/projects ### WHITEFOX Advocacy Buyer advocacy that works exclusively for the buyer — "searching, assessing and negotiating with the same discipline WHITEFOX brings to every sale." The service runs in four stages: 1. Search — locating properties aligned with the client's brief, listed and off-market. 2. Assess — evaluating the property, pricing and market context. 3. Negotiate — handling the negotiation with structure and strategy. 4. Settle — managing due diligence through to settlement. - Advocacy: https://www.whitefoxrealestate.com.au/advocacy - Buy with us: https://www.whitefoxrealestate.com.au/buy-with-us ### Property Appraisals Request an appraisal of what your home is worth in the current market, from the WHITEFOX team covering your area. - Sell my home: https://www.whitefoxrealestate.com.au/sell-my-home ## Office Locations WHITEFOX operates 21 offices across Australia, New Zealand and the UAE. ### Melbourne, Victoria - HQ / Stonnington — Suite 1.01, 428c Toorak Road, Toorak VIC — +61 3 9068 4850 — stonnington@whitefoxrealestate.com.au - Bayside — 1/36 Carpenter Street, Brighton VIC — +61 3 9068 4850 — bayside@whitefoxrealestate.com.au - Port Phillip — 317A Montague Street, Albert Park VIC — +61 3 9645 9699 — admin@whitefoxrealestate.com.au - Carlton — 332 Drummond Street, Carlton VIC — +61 3 9068 4851 — northside@whitefoxrealestate.com.au - Northcote — 176 High Street, Northcote VIC — northcote@whitefoxrealestate.com.au - Essendon — Suite 1, 50 Fletcher Street, Essendon VIC — +61 3 7075 3440 — essendon@whitefoxrealestate.com.au - Peninsula — 2/1016 Mornington-Flinders Road, Red Hill VIC — +61 3 5989 2145 — peninsula@whitefoxrealestate.com.au - Advocacy — 16-17 Beatty Avenue, Armadale VIC — 0413 010 887 ### Sydney, New South Wales - Manly — 46 East Esplanade, Manly NSW — +61 8320 7800 — manly@whitefoxrealestate.com.au - Paddington — 16 William Street, Paddington NSW — +61 451 965 119 — paddington@whitefoxrealestate.com.au ### Queensland - Brisbane — 1 James Street, Fortitude Valley QLD — +61 7 2140 3800 — brisbane@whitefoxrealestate.com.au - Gold Coast — Shop 5B, 2217 Gold Coast Highway, Mermaid Beach QLD — +61 7 5606 6240 — goldcoast@whitefoxrealestate.com.au ### Adelaide, South Australia - Adelaide — Shop 3, 183 King William Road, Hyde Park SA — +61 8 7092 0371 — adelaide@whitefoxrealestate.com.au ### Perth, Western Australia - Subiaco — Unit 6, 94 Rokeby Road, Subiaco WA — +61 8 6186 8861 — perth@whitefoxrealestate.com.au - Applecross — 36B Ardross Street, Applecross WA — +61 861 868 861 — accounts.perth@whitefoxrealestate.com.au ### New Zealand - Auckland — 92 Jervois Road, Ponsonby, Auckland — +64 9 360 1799 — ponsonby@whitefoxrealestate.co.nz - Christchurch — 108 Papanui Road, Merivale, Christchurch — +64 3 270 0007 — christchurch@whitefoxrealestate.co.nz - Queenstown — 44 Beach Street, Queenstown — +64 3 409 0585 — queenstown@whitefoxrealestate.co.nz - Wanaka — 8/105 Ardmore Street, Wānaka — +64 3 222 8075 — wanaka@whitefoxrealestate.co.nz - Dunedin — 2 Dowling Street, Dunedin — +64 3 417 4686 — dunedin@whitefoxrealestate.com.au ### United Arab Emirates - Dubai — Media 1 Tower, Level 9, Office 47, Dubai — +971 4 439 6320 — DubaiTeam@whitefoxrealestate.com.au See all offices, with current contact details: https://www.whitefoxrealestate.com.au/offices ## Regional Websites Each WHITEFOX region has its own site with local listings, offices and team: - Australia (network): https://www.whitefoxrealestate.com.au - Melbourne: https://melbourne.whitefoxrealestate.com.au - Sydney: https://sydney.whitefoxrealestate.com.au - Brisbane: https://brisbane.whitefoxrealestate.com.au - Gold Coast: https://goldcoast.whitefoxrealestate.com.au - Adelaide: https://adelaide.whitefoxrealestate.com.au - Perth: https://perth.whitefoxrealestate.com.au - New Zealand: https://whitefoxrealestate.co.nz - Dubai / UAE: https://whitefoxrealestate.ae - Corporate: https://whitefoxrealestate.com ## Areas We Service **Australia** — Melbourne and surrounds, including Toorak and Stonnington, Brighton and the Bayside suburbs, Albert Park and Port Phillip, Carlton, Northcote, Essendon, Armadale, and Red Hill and the Mornington Peninsula. Sydney, including Manly and the Northern Beaches, and Paddington and the eastern suburbs. Brisbane and Fortitude Valley. The Gold Coast, including Mermaid Beach. Adelaide, including Hyde Park. Perth, including Subiaco and Applecross. **New Zealand** — Auckland (Ponsonby), Christchurch (Merivale), Queenstown, Wānaka and Dunedin. **United Arab Emirates** — Dubai. ## Company - Founded: 2017, in Melbourne, Australia - Founder & CEO: Marty Fox - Structure: privately owned, non-franchised network - Sectors: residential sales, new development project marketing and sales, buyer advocacy ## How to Contact Us - Website: https://www.whitefoxrealestate.com.au - Contact: https://www.whitefoxrealestate.com.au/contact - Meet the team: https://www.whitefoxrealestate.com.au/team - Offices: https://www.whitefoxrealestate.com.au/offices - About us: https://www.whitefoxrealestate.com.au/about-us - Media and news: https://www.whitefoxrealestate.com.au/media - Careers: https://www.whitefoxrealestate.com.au/careers - Privacy and terms: https://www.whitefoxrealestate.com.au/privacy-terms For office-specific enquiries, use the direct phone number and email listed under Office Locations above. ## Social Media - Instagram: https://www.instagram.com/whitefoxrealestate/ - YouTube: https://www.youtube.com/@whitefoxrealestate - LinkedIn: https://www.linkedin.com/company/whitefoxrealestate/ ## About This File This file provides AI assistants and language models with accurate, up-to-date information about WHITEFOX. It is a summary, not a live data source — for current property listings, offices, agents and results, please visit https://www.whitefoxrealestate.com.au.